The Story Behind 826 National's Branding and Design

While we're on the subject of the importance of design to the success of nonprofits, let's take a moment to contemplate the standard bearer: 826 National. The pros behind this tutoring center-where each location (there are seven) features a fake retail store, selling whimsical items against theme like "pirates" and "time travel"- have just released a monograph of every odd and wonderful product they've ever offered. The combined effect of seeing them collected in one place is a staggering testament to their total commitment to design and branding-plus it's real pretty. And if you've ever wanted to know the origin story behind a half-gallon of antimatter or a replacement robot larynx, this is your chance. Check out more scans from Essentially Odd (that's the name of the book) here, and buy yourself a copy here.

Even though marathon running is on the decline, half a million people signed up to participate in the 2020 London Marathon. It seems wild that someone would voluntarily sign up to run 26.2 miles, but those half a million people might actually be on to something. A new study published in the Journal of the American College of Cardiology found that running a marathon can help reverse signs of aging.

Researchers at Barts and University College London looked at 138 first-time marathon runners between the ages of 21 and 69. "We wanted to look at novice athletes. We didn't include people who said they ran for more than two hours a week," Dr. Charlotte Manisty, the study's senior author and cardiologist at University College London, said per CNN.

Keep Reading
via Stu Hansen / Twitter

In a move that feels like the subject line of a spam email or the premise of a bad '80s movie, online shopping mogul Yusaku Maezawa is giving away money as a social experiment.

Maezawa will give ï¿¥1 million yen ($9,130) to 1,000 followers who retweeted his January 1st post announcing the giveaway. The deadline to retweet was Tuesday, January 7.

Keep Reading
via David Leavitt / Twitter

Anyone who has ever worked in retail knows that the worst thing about the job, right after the pay, are the unreasonable cheapskates who "want to talk to your manager" to get some money off an item.

They think that throwing a tantrum will save them a few bucks and don't care if they completely embarrass themselves in the process. Sometimes that involves belittling the poor employee who's just trying to get through their day with an ounce of dignity.

Twitter is rallying around a gal named Tori who works at a Target in Massachusetts after she was tweet-shamed by irate chapekate, journalist, and Twitter troll, David Leavitt.

Keep Reading