Our friends over at Treehugger have been purchased by the Discovery channel for the nice sum of $10 million. This says a lot about how far the green/sustainable/social responsibility has come into the mainstream, and how much companies are willing to do to be a part of it. Of course, there is already hefty debate in the Treehugger comments section (scroll down on the linked post above) about whether or not this is a good thing. It seems as though any way to get more people reading about the stuff Treehugger posts about is good news, though you never know what the corporate overlords at Discovery might do. We're guessing not much. We'll also note that Discovery is pretty fricking awesome, just as an addendum. Congratulations, Treehugger.
Our friends over at Treehugger have been purchased by the Discovery channel for the nice sum of $10 million. This says a lot about how far the green/sustainable/social responsibility has come into the mainstream, and how much companies are willing to do to be a part of it. Of course, there is already hefty debate in the Treehugger comments section (scroll down on the linked post above) about whether or not this is a good thing. It seems as though any way to get more people reading about the stuff Treehugger posts about is good news, though you never know what the corporate overlords at Discovery might do. We're guessing not much. We'll also note that Discovery is pretty fricking awesome, just as an addendum. Congratulations, Treehugger.