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Walking Makes Trees Grow

The ad agency DDB China came up with this novel campaign for the China Environmental Protection Foundation. They put a canvas on the street in a busy intersection with a picture of a bare tree.

The ad agency DDB China came up with this novel campaign for the China Environmental Protection Foundation. They put a canvas on the street in a busy intersection with a picture of a bare tree. Then they put sponges soaked in green paint on the sidewalk on either side of the canvas.


As people stepped in the paint and then crossed the street, the tree grew foliage.

See? Walking does make for a more verdant world.

Via Archinect.

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