Chipotle Plans to Double Its Use of Local Produce Chipotle Plans to Double Its Use of Local Produce

Local's no joke at Chipotle. The burrito purveyor is on track to serve 10 million pounds of local produce this year.

While taco trucks will always be the first stop for authentic tortilla-bound meals, fast food chain Chipotle does a respectable job bringing consistently tasty burritos to the masses. What's cool about Chipotle, as GOOD has noted before, is that it puts serving high-quality, fresh, and, more than ever, local food at the center of its business strategy. Just last week the chain announced plans to double the volume of locally grown produce served, from about 5 million pounds in 2010 to more than 10 million in 2011.

Chipotle has been using local food since 2008, when it sourced 25 percent of at least one produce item at each restaurant from farms less than 350 miles away. The local foods program is part of a larger vision to change "traditional 'fast food' culture" called Food with Integrity. Other achievements of this plan include using only rBGH-free dairy products, sourcing 40 percent organic beans, and using mostly naturally-raised meat. The company wants all of its dairy to come from pasture-raised cows within the year.

Of course big business's idea of what it means to be local tends to differ from that of the farmers' market set. Allowing a 350-mile radius for each restaurant means that a Chipotle in Manhattan could ship in "local" lettuce from Southern Virginia. However, sourcing local food on a large scale isn't easy, and it's encouraging to see a fast food company take this on in a serious way.

Does Chipotle's professed commitment to local food make you more likely to eat there? What else would you like to see Chipotle take on as part of its Food with Integrity program?

Photo (cc) by Flickr user pamramsey


When former Pittsburgh Steelers' center Mike Webster committed suicide in 2002, his death began to raise awareness of the brain damage experienced by NFL football players. A 2017 study found that 99% of deceased NFL players had a degenerative brain disease known as CTE (chronic traumatic encephalopathy). Only one out of 111 former football players had no sign of CTE. It turns out, some of the risks of traumatic brain injury experienced by heavily padded adults playing at a professional level also exist for kids with developing brains playing at a recreational level. The dangers might not be as intense as what the adults go through, but it can have some major life-long consequences.

A new PSA put out by the Concussion Legacy Foundation raises awareness of the dangers of tackle football on developing brains, comparing it to smoking. "Tackle football is like smoking. The younger I start, the longer I am exposed to danger. You wouldn't let me smoke. When should I start tackling?" a child's voice can be heard saying in the PSA as a mother lights up a cigarette for her young son.

Keep Reading Show less
via Gage Skidmore / Flickr

On Tuesday morning, President Trump tweeted about some favorable economic numbers, claiming that annual household income is up, unemployment is low, and housing prices are high.

Now, just imagine how much better those numbers would be if the country wasn't mired in an economy-killing trade war with China, bleeding out trillion-dollar-a-year debts, and didn't suffer from chaotic leadership in the Oval Office?

At the end of tweet, came an odd sentence, "Impeach the Pres."

Keep Reading Show less

October is domestic violence awareness month and when most people think of domestic violence, they imagine mostly female victims. However, abuse of men happens as well – in both heterosexual and homosexual relationships. But some are taking it upon themselves to change all that.

Keep Reading Show less

At this point most reasonable people agree that climate change is a serious problem. And while a lot of good people are working on solutions, and we're all chipping in by using fewer plastic bags, it's also helpful to understand where the leading causes of the issue stem from. The list of 20 leading emitters of carbon dioxide by The Guardian newspaper does just that.

Keep Reading Show less
The Planet
via International Labour Organization / Flickr and Michael Moore / Facebook

Before the release of "The Joker" there was a glut of stories in the media about the film's potential to incite violence.

The FBI issued a warning, saying the film may inspire violence from a group known as the Clowncels, a subgroup of the involuntarily celibate or Incel community.

Incels an online subculture who believe they are unable to attract a sexual partner. The American nonprofit Southern Poverty Law Center describes them as "part of the online male supremacist ecosystem" that is included in its list of hate groups.

Keep Reading Show less