GOOD

A New Kind of Food Truck Brings the Farm to the City

The promise of a typical CSA is to bring a taste of the farm into town; hauling it around town is another matter. A new mobile service from Westminster, Vermont’s Holton Farms is starting to change that. From May through November, the Holton Farms Truck is ferrying a smorgasbord of items daily to stops around Manhattan, Brooklyn, and Queens. There, members get to stalk their preferred produce. “We thought, FreshDirect has a cool model—can you do that with a CSA?” asks Jurrien Swarts, who took over the family farm with cousin Seth Holton two years ago.


As with a typical CSA, members pay for the Truck in advance (plans start at $250). But rather than operating as a fruit and vegetable subscription, a Truck balance works like a debit account at a store: Over the summer, you spend that balance at your own pace on any of the rotating crop of fresh goods. (The farmers are currently applying for a retail permit that will also allow them to sell to walk-up customers; Swarts estimates that they currently turn away 100 to 200 potential customers each day.)

For Swarts, running a CSA in truck form also expands on the social component of the service, particularly in New York. “As a busy New Yorker, one of the relationships you look forward to is the coffee guy,” he says, and the farm’s website talks up “smiling Holton Farms employees dancing to happy reggae beats.” All of which, for the young farmer, connects fundamentally to what spreading fresh food among neighbors is really about: “You’re giving them sustenance.”

Photos courtesy of Holton Farms

Articles
via

Seventy-five years ago, on January 27, 1945, the Soviet Army liberated the Auschwitz concentration camp operated by Nazi Germany in occupied Poland.

Auschwitz was the deadliest of Nazi Germany's 20 concentration camps. From 1940 to 1945 of the 1.3 million prisoners sent to Auschwitz, 1.1 million died. That figure includes 960,000 Jews, 74,000 non-Jewish Poles, 21,000 Roma, 15,000 Soviet prisoners of war, and up to 15,000 other Europeans.

The vast majority of the inmates were murdered in the gas chambers while others died of starvation, disease, exhaustion, and executions.

Keep Reading
Culture
via Barry Schapiro / Twitter

The phrase "stay in your lane" is usually lobbed at celebrities who talk about politics on Twitter by people who disagree with them. People in the sports world will often get a "stick to sports" when they try to have an opinion that lies outside of the field of play.

Keep Reading
Culture
via Stu Hansen / Twitter

In a move that feels like the subject line of a spam email or the premise of a bad '80s movie, online shopping mogul Yusaku Maezawa is giving away money as a social experiment.

Maezawa will give ¥1 million yen ($9,130) to 1,000 followers who retweeted his January 1st post announcing the giveaway. The deadline to retweet was Tuesday, January 7.

Keep Reading
Business