Each Super Bowl has a special logo that goes on all the Super Bowl paraphernalia. It goes on $100 million dollars worth of merchandise, in fact. But, according to this Times article, it's usually "ugly"-in that high-falutin' designers don't like it. Stephen Heller, specifically, says that this year's looks like the Bank of American logo. I can't imagine the NFL cares one whit what Stephen Heller thinks (since I'm pretty sure they're not that concerned about their design sensibility hurting ticket sales) but the Times asked him anyway. Then they asked a bunch of designers to make alternative logos. Here is the whole slideshow, and some of our favorites follow:

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Draplin Design Co.

Modern Dog Design Co.

Julia Hoffman

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