A Brazilian nonprofit environmental group called SOS Mata Atlantica is launching a media campaign to get people to save water by peeing in the shower. It's adorable.[youtube]http://www.youtube.com/watch?v=XZ_DNc1zbxIAnd apparently if you're King Kong you can pee anywhere. I suspect kids aren't going to be the hardest demographic to get on board. This idea also showed up in the recent GOOD Guide to reducing water use.
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