“Meeting Murilo” is a heartwarming example of 3D printing being put to good use.
image via youtube screen capture
In the decades since being introduced as a prenatal tool, ultrasound imaging has afforded soon-to-be mothers (and fathers) the opportunity to “meet” their unborn child in as intimate a way as is technologically possible: By seeing their baby, face to face. For many, it’s a profoundly moving moment. But for parents with visual impairments, it’s an experience that can often be frustratingly inaccessible.
Thanks to advanced sonogram imaging and a sophisticated mobile 3D printing unit, Tatiana Guerra, a soon-to-be mom in Brazil, was given the chance to “see” her unborn son, despite having been legally blind since the age of 17.
“Meeting Murilo” was created by the Kimberly-Clark-owned Huggies brand, who partnered with Hero advertising agency and The Goodfellas 3D printing firm. As Priya Patel, an executive with Kimberly-Clark Brazil, toldAdWeek:
“As a brand, Huggies considers each moment of this new phase in the lives of many women—the maternal role. Huggies believes that such protective embrace and bond help babies grow up happy”
Whether or not 3D printing becomes the norm for prenatal care remains to be seen. For the time being, though, “Meeting Murilo” is a beautiful example of how this technology can be used to bring mothers and babies closer together than ever before.