Corporation B Good Corporation B Good

Corporation B Good

by Andrew Price

September 14, 2007

You know how everyone from McDonald's to BP is trying to convince you they're helping the world, and not just themselves?

B Corporation was created to call their bluffs, and to reward companies that actually are taking social responsibility seriously.

It's a new designation for commercial enterprises that checks their practices against high standards for transparency and social and environmental benefit.

Philanthropy blogger Lucy Bernholz:

"...why do I think the B Corp is a big deal? Its value based. Its structural. It inherently challenges our rigid definitions of public, private, and independent. Its systemic in its thinking, grassroots in its organization, movement-centric in its ideology, and accessible to enterprises of all sizes, shapes, and purpose."

Could B Corporation status take off? Only if consumers care.
Recently on GOOD
Sign up to receive the best of GOOD delivered to your inbox each and every weekday
Click for your chance to win a cruise and do some volunteering in the Dominican Republic!
Corporation B Good