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Function Follows Form

This new tilting bookshelf puts form and style way above function. It doesn't totally fail as a bookshelf, but we'd suggest you don't put any...



This new tilting bookshelf puts form and style way above function. It doesn't totally fail as a bookshelf, but we'd suggest you don't put any family heirlooms on top.


Rob Walker at Murketing calls this an example of "counterfunctionality." It's designed to be less than optimally functional. Like a watch without hands.

So, why?

A professor of marketing at Wharton says that "Counterfunctionality is precisely what makes such things effective identity markers." In other words, embracing a counterfunctional design communicates something unique about you.

Rob Horning at Marginal Utility says: "Exactly, it screams loud and clear that you are an idiot."

That seems a little harsh. Wearing sweatpants every day would be really functional, but that may not communicate the message you want either.

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via Jason S Campbell / Twitter

Conservative radio host Dennis Prager defended his use of the word "ki*e," on his show Thursday by insisting that people should be able to use the word ni**er as well.

It all started when a caller asked why he felt comfortable using the term "ki*e" while discussing bigotry while using the term "N-word" when referring to a slur against African-Americans.

Prager used the discussion to make the point that people are allowed to use anti-Jewish slurs but cannot use the N-word because "the Left" controls American culture.

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