The candidate may be illiterate and campaigned on a platform of "It can't get any worse." His campaign commercials are astounding.
His campaign slogan was "It can't get any worse" and he promised, if elected, to find out what an elected official actually does. In this way, he is part of a new breed of celebrities-turned-politicians who, rather than trying to prove their bona fides like Arnold Schwarzenegger, make it a point to be skeptical and amusing about the absurdities of governance. See also: Reykjavik's new mayor, who wouldn't work with elected officials who hadn't watched The Wire.
Check out his campaign commercials, which are quite watchable and rib-tickling even if you don't speak Portuguese:
[youtube]http://www.youtube.com/watch?v=HK4p35wYgXI&feature=player_embedded
Photo by Sebastiao Moreira / EPA file