This new line of women’s sleepwear is all about sexual empowerment.

It’s time to get more comfortable.

Images via Lunya

There’s still plenty of evidence to suggest women continue to come second. So much evidence, in fact, it’s hard to know where to begin. So, why not begin where all things begin? Sex.

Did you know 75% of women do not reach orgasm in sexual intercourse, and only 38% of women have admitted to masturbating in the past twelve months? Worse yet, 30% claim to have pain during sex and generally they suffer from pain for almost a decade before admitting it to a doctor or partner.

I came across the unfortunate statistics thanks to a socially-conscious sleepwear brand called Lunya, founded by Ashley Merrill. Her commitment to female empowerment inspired her to launch a social media campaign called I Come First (pun intended), which implores women to prioritize their pleasure, and by extension, themselves.

A description of the company’s mission reads:

“Our pieces are crafted to make you feel confidently comfortable in your most intimate space — the bedroom. Being a modern woman can be complicated. We’re here to simplify — we know lots of things keep you up at night; what you sleep in shouldn’t be one of them.”

It may seem like a strange mission for an underwear company, but it also makes a lot of sense. The widely-acknowledged irony about Victoria’s Secret, the ubiquitous women’s lingerie chain, is that their underwear isn’t actually marketed for women, but for men. Victoria’s “secret” is she doesn’t have any—she’s incapable—because secrets require an inner life. Victoria’s secret isn’t interested in a woman’s experience. Victoria’s Secret is interested in a man’s experience—in which she plays a walk-on role.

Lunya founder Ashley Merrill

However, Lunya, like an increasing amount of modern underwear brands, is more interested in what how a woman feels, not (just) how she looks — prioritizing comfort and craftsmanship over chintzy lace and bows, and embracing all body types—not just those manufactured by the Angel machine.

“I walked by my bedroom mirror and marveled at my outfit – I was wearing my husband’s old frat t-shirt and rolled up boxer briefs. In the pursuit of comfort, I had let the wheels fall off,” Merrill writes on the company’s website. “This realization sent me on a journey to find comfortable, flattering sleepwear, but the options available didn’t match the modern woman I was or wanted to be.”

And maybe, just maybe, feeling good in their own skin—feeling real—will lead women to seek pleasure in other aspects of their lives, to “follow their bliss,” as the author Joseph Campbell once advised—the same author George Lucas credited for influencing his “Star Wars” saga, which is such an overt allegory for male dominance it involves an actual battle of glowing wands.

Following one’s bliss shouldn’t be the privilege of one race, or one gender. It should belong to all of us.

That’s why we need an army of female Jedi. And some new f___ing underwear.


The Justice Department sent immigration judges a white nationalist blog post

The blog post was from an "anti-immigration hate website."

Attorney General William Barr via Wikimedia Commons

Department of Justice employees were stunned this week when the Executive Office for Immigration Review (EOIR) sent court employees a morning briefing that contained a link to a "news" item on VDare, a white nationalist website.

According to the Southern Poverty Law Center, VDare is an "anti-immigration hate website" that "regularly publishes articles by prominent white nationalists, race scientists and anti-Semites." The website was established in 1999 by its editor Peter Brimelow.

The morning briefing is distributed to all EOIR employees on a daily basis, including all 440 immigration judges across the U.S.

Keep Reading Show less

"Seventy percent of the Earth is covered with water, now you camp on it!" proudly declares Smithfly on the website for its new camping boat — the Shoal Tent.

Why have we waited so long for camping equipment that actually lets us sleep on the water? Because it's an awful idea, that's why.

Keep Reading Show less

We've all felt lonely at some point in our lives. It's a human experience as universal as happiness, sadness or even hunger. But there's been a growing trend of studies and other evidence suggesting that Americans, and people in general, are feeling more lonely than ever.

It's easy to blame technology and the way our increasingly online lives have further isolated us from "real" human interactions. The Internet once held seemingly limitless promise for bringing us together but seems to be doing just the opposite.

Except that's apparently not true at all. A major study from Cigna on loneliness found that feelings of isolation and loneliness are on the rise amongst Americans but the numbers are nearly identical amongst those who use social media and those who don't. Perhaps more importantly, the study found five common traits amongst those who don't feel lonely.

Keep Reading Show less

He photographed Nazi atrocities and buried the negatives. The unearthed images are unforgettable.

He risked his life to leave a "historical record of our martyrdom."

via Yad Vashem and Archive of Modern Conflict, 2007

In September 1939, the Nazis invaded Poland. By April 1940, the gates closed on the Lodz Ghetto, the second largest in the country after Warsaw.

Throughout the war, over 210,000 people would be imprisoned in Lodz.

Among those held captive was Henryk Ross. He was a Jewish sports photographer before the Nazi invasion and worked for the the ghetto's Department of Statistics during the war. As part of his official job, he took identification photos of the prisoners and propaganda shots of Lodz' textile and leather factories.

Keep Reading Show less
WITI Milwaukee

Joey Grundl, a pizza delivery driver for a Domino's Pizza in Waldo, Wisconsin, is being hailed as a hero for noticing a kidnapped woman's subtle cry for help.

The delivery man was sent to a woman's house to deliver a pie when her ex-boyfriend, Dean Hoffman, opened the door. Grundl looked over his shoulder and saw a middle-aged woman with a black eye standing behind Hoffman. She appeared to be mouthing the words: "Call the police."

"I gave him his pizza and then I noticed behind him was his girlfriend," Grundl told WITI Milwaukee. "She pointed to a black eye that was quite visible. She mouthed the words, 'Call the police.'"

Keep Reading Show less
Good News