In this fascinating clip, Rachel Maddow digs into old campaign footage and news about George Wallace, who ran for president in 1968 on a segregationist platform, and actually won five states in the South—as an independent.

And when you compare Wallace’s tactics and speeches to Donald Trump’s, they’re eerily similar.

How similar?

The full clip is 18 minutes long, but very much worth your time. I was floored.

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