GOOD

McDonald's set up a banner to roast Burger King, and the Home of the Whopper hit back hard.

The beef was settled.

via Steve Baker / Flickr and Lynn Friedman / Flickr

Fast food chains have been fighting it out for customer foot traffic for decades. But now, in the age of social media, they're doing battle for likes and retweets by throwing some solid shade at one another.


Taco Bell is in on the act.

via Taco Bell / Twitter

Burger King dissed Wendy's after they dropped the 4 for $4 deal by beating it with a 5 for $4 deal.

via Burger King / Twitter

But Wendy's is the undisputed king or queen, that is, of the fast-food social media wars.

via Wendy's / Twitter

via Wendy's / Twitter

via Wendy's / Twitter

Given the importance that having a strong Twitter game has become, Wendy's now has a team of five men and women in their 20s and 30s who come up with sassy one-liners.

But with all this back-and-forth going on, why has McDonald's been relatively silent? McDonald's has been slow to the game. Maybe it's because, as the number two fast-food chain in America, there's no need to punch down? Or that Mayor McCheese doesn't have any witty comebacks?

Regardless, the creators of the Big Mac did get a bit saucy in Belgium recently, taking a shot at Burger King with a banner that reads, “Served by a king, or served as a king?" The smaller text below urges patrons to, “Discover our table service."

via Burger King Belgie / Facebook

First of all, McDonald's with servers? That just doesn't sound right. But, it is Europe after all where they dip their french fries in mayonnaise.

Burger King fired back at McDonald's with a banner few feet away that had a Whopper of a zinger. “Why try to roast when you can't even flame-grill?" Just like the McDonalds burn, the banner also had a call to action in a smaller font that reads, “Discover our flame-grilled burger."

via Burger King Beljie / Facebook

Game. Set. Match.

Burger King may have won the beef, McDonald's gets the last laugh. McDonald's is the number two most popular fast-food chain in the world while Burger King is number five. Subway takes the top spot.

Having a snarky Twitter feed is great for getting followers and keeping your brand top-of-mind with consumers. But, in the end, does this type of cheeky back and forth actually lead to an increase in sales?

“If you're not driving revenues, at end of the day, the CEO doesn't care," Peter Shankman, author of 'Zombie Loyalists: Using Great Service to Create Rabid Fans,'" told USA Today. “Does it drive enough to pay for the 26-year-old kid who's handling the social account? Sure."

Articles

Childbirth is the number one reason American women visit the hospital, and it ain't cheap. In fact, it's getting more and more expensive. A new study published in Health Affairs found that the cost of having a baby with employer-sponsored health insurance increased by almost 50% in the past seven years.

The study evaluated "trends in cost-sharing for maternity care for women with employer-based health insurance plans, before and after the Affordable Care Act," which was signed into law in 2010. The study looked at over 657,061 women enrolled in large employer-sponsored health insurance plans who delivered babies between 2008 and 2015, as these plans tend to cover more than plans purchased by small businesses or individuals.

Keep Reading

Cancer is still the second leading cause of death after heart disease for both men and women. The American Cancer Society predicts that 2020 will bring almost 1.8 million new cancer cases and 600,000 cancer deaths, but there's also some good news. The American Cancer Society recently published a report in CA: A Cancer Journal for Clinicians stating the U.S. cancer death rates experienced the largest-single year decline ever reported.

Between 2016 and 2017, cancer death rates fell by 2.2%. While cancer death rates have been steadily falling over the past three decades, it's normally by 1.5% a year. Cancer death rates have dropped by 29% since 1991, which means that there have been 2.9 million fewer cancer deaths in the past three decades than there would have been if the mortality rate had remained constant.

Keep Reading
Health

In order to celebrate the New York Public Library's 125th anniversary, the library announced a list of the top 10 most checked out books in the library's history. The list, which took six months to compile, was determined by a team of experts who looked at the "historic checkout and circulation data" for all formats of the book. Ezra Jack Keats's "The Snow Day" tops the list, having been checked out 485,583 times through June 2019. While many children's books topped the top 10 list, the number one choice is significant because the main character of the story is black. "It's even more amazing that the top-ranked book is a book that has that element of diversity," New York Public Library President Anthony W. Marx said.

Keep Reading
Design