Beyoncé-Inspired Skyscraper to Bring Curvy Beauty to Melbourne

How the singer’s moody music video is helping create an astonishing sixty-eight story tower in one of Australia’s biggest cities.

image via youtube screen capture

All hail queen Bey! Is there anything she can’t do? Trailblazing pop star, feminist thinker, social justice supporter, freakishly always on beat meme-machine… Beyoncé Knowles-Carter is one of those rare icons who has been able to transcend her art form, and apply her celebrity toward any number of other lofty pursuits, inspiring legions of devoted fans along the way. And inspire them she has, including a team of architects who are using Beyoncé’s notoriously curvaceous figure as the basis for their just-approved sixty-eight story skyscraper, set to tower over the streets of Melbourne, Australia in the near future.

image via elenberg frasier

At seven hundred and forty feet tall, the Premiere Tower will feature graceful swells and curves in frozen undulation along the side of its massive facade. As a mixture of architectural prowess and aesthetic beauty, the tower would be interesting in its own right, but it’s the building’s R&B roots which make it truly unique. Elenberg Fraser, the design firm behind the skyscraper, explains on their website:

The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements. Art and science? You betcha. For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic – we’re going to trust you’ve seen the music video for Beyoncé’s Ghost.

image via elenberg frasier

See the resemblance?

Dezeen points out that the Premiere Tower would not be the first mega-structure to be compared to someone notable. The Absolute Towers in Mississauga, Canada, have been dubbed the "Marilyn Monroe" towers by locals, due to their shapely structure calling to mind the iconic actress. The Premier Tower, however, seems to be the first structure of this sort to deliberately pay direct visual homage to a celebrity.

The Premiere Tower does not currently have a set construction date. Once completed, though, it will be home to over six hundred residences, as well as a 160-room hotel. The tower is also being built with an eye on the surrounding neighborhood. Writes Elenberg Frasier: “[...]the whole precinct is designed with a more long-term view to urban design, creating a self-sustaining development. With three street frontages the building’s podium steps down from the tower’s lofty heights to respond to its heritage surrounds.”

As cities around the world contemplate how new building additions might affect their skylines, and as advancements in building techniques afford architects further measures of creativity in their designs, perhaps we will one day find ourselves surrounded by more and more celebrity-inspired structures. And if the Premiere Tower becomes the first in this future line of constructional homages to our icons? Well, it’ll be just one more example of Beyoncé leading the way.

[via dezeen]

Julian Meehan

Young leaders from around the world are gathering at the United Nations Headquarters in New York Saturday to address arguably the most urgent issue of our time. The Youth Climate Summit comes on the heels of an international strike spearheaded by Greta Thunberg, the 16-year-old climate activist from Sweden, who arrived in New York via emissions-free sailboat earlier this month.

Translated from Swedish, "berg" means "mountain," so it may feel fated that a young woman with Viking blood in her veins and summit in her name would be at the helm. But let's go out on a limb and presume Thunberg, in keeping with most activists, would chafe at the notion of pre-ordained "destiny," and rightly so. Destiny is passive — it happens to you. It's also egomaniacal. Change, on the other hand, is active; you have to fight. And it is humble. "We need to get angry and understand what is at stake," Thunberg declared. "And then we need to transform that anger into action."

This new generation of activists' most pernicious enemy is denial. The people in charge — complacent politicians and corporation heads who grossly benefit from maintaining the status quo — are buffered from real-life consequences of climate change. But millions of people don't share that privilege. For them, climate change isn't an abstract concept, but a daily state of emergency, whether it comes in the form of "prolonged drought in sub-Saharan Africa…devastating tropical storms sweeping across Southeast Asia, the Caribbean and the Pacific…[or] heatwaves and wildfires," as Amnesty International reportsare all too real problems people are facing on a regular basis.

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