New Website to Put the Joy Back Into Our Purchases

Wooly wants to be the Sotheby’s for a new generation--while quietly taking part in the sustainability revolution.

Wooly's first offering.

Rudy Adler, a long-time friend of GOOD, formed Wooly to create an alternative to rampant mass-consumerism.

Rudy Adler has spent the bulk of his adult life building. 10 years ago he took part in a program called Wieden + Kennedy 12, a hybrid "school/freak show" provided by the prestigious ad agency. Here he learned how to build brands for socially conscious institutions and causes that couldn't afford the W+K agency fees. Taking this knowledge into the real world, Rudy left for the U.S.-Mexico border where he distributed disposable cameras to two groups on either side: undocumented migrants crossing the desert into the United States, and American Minutemen trying to stop them. This became the Border Film Project,a book published by Harry Abrams and a touring international exhibition. In 2010, he moved to San Francisco with two friends and started the software company called 1000memories, their first product an app to remember friends and family that had passed away. For his most recent project, Wooly, Adler has built a site he hopes will slow down the glut of consumerism, providing a better way to enjoy the things we buy.

Wooly hopes to spur a new type of conscious consumerism, seeking items that are special, have histories, and can perhaps provide deeper meaning. “We think of ourselves as Sotheby's for a younger generation,” Rudy recently told GOOD.

We scour the world for extraordinary things you may never see, in places you may never look.” The site, which launched yesterday, will feature items like first edition books, 70's Japanese robots, vintage NASA photos, and a unique collection of rare Swedish rugs from the 60's.

A sneak peek at what's to come: a Japanese robot.

How the site works is simple. The creators and curators find one-of-a-kind objects, culled by a group of designers, editors, artists, filmmakers, musicians, and dry humorists, some objects even coming from friends’ collections, auctions and private dealers. “Everything we choose has a few common characteristics–quality, authenticity, uncommonness, and story,” says Adler. “We look for the most original objects in their best condition. We look for really well-designed things and/or things that tell an interesting story.” From there, Wooly members are notified via email when an object goes on sale.

A pretty cute logo, IMO.

For now the site will be offering new goods only once a week in order to maintain quality control. “We believe everybody should own a few truly great things–things that say something about where you've been and where you're going,” says Adler. “Sometimes it's not enough to admire these things from a distance. To really understand how and why something was made, you have to hold it in your hands and look at it every day. Because the things we surround ourselves with influence us more than we know."

Ottawa Humane Society / Flickr

The Trump Administration won't be remembered for being kind to animals.

In 2018, it launched a new effort to reinstate cruel hunting practices in Alaska that had been outlawed under Obama. Hunters will be able to shoot hibernating bear cubs, murder wolf and coyote cubs while in their dens, and use dogs to hunt black bears.

Efforts to end animal cruelty by the USDA have been curtailed as well. In 2016, under the Obama Administration, the USDA issued 4,944 animal welfare citations, in two years the numbers dropped to just 1,716.

Keep Reading Show less
via I love butter / Flickr

We often dismiss our dreams as nonsensical dispatches from the mind while we're deep asleep. But recent research proves that our dreams can definitely affect our waking lives.

People often dream about their significant others and studies show it actually affects how we behave towads them the next day.

"A lot of people don't pay attention to their dreams and are unaware of the impact they have on their state of mind," said Dylan Selterman, psychology lecturer at the University of Maryland, says according to The Huffington Post. "Now we have evidence that there is this association."

Keep Reading Show less
via Real Time with Bill Maher / YouTube and The Late Late Show with James Corden / YouTube

A controversial editorial on America's obesity epidemic and healthcare by comedian Bill Maher on his HBO show "Real Time" inspired a thoughtful, and funny, response by James Cordon. It also made for a great debate about healthcare that Americans are avoiding.

At the end of the September 6th episode of "Real Time, " Maher turned to the camera for his usual editorial and discussed how obesity is a huge part of the healthcare debate that no one is having.

"At Next Thursday's debate, one of the candidates has to say, 'The problem with our healthcare system is Americans eat shit and too much of it.' All the candidates will mention their health plans but no one will bring up the key factor: the citizens don't lift a finger to help," Maher said sternly.

Keep Reading Show less

There is no shortage of proposals from the, um, what's the word for it… huge, group of Democratic presidential candidates this year. But one may stand out from the pack as being not just bold but also necessary; during a CNN town hall about climate change Andrew Yang proposed a "green amendment" to the constitution.

Keep Reading Show less
Me Too Kit

The creator of the Me Too kit — an at home rape kit that has yet to hit the market — has come under fire as sexual assault advocates argue the kit is dangerous and misleading for women.

The kit is marketed as "the first ever at home kit for commercial use," according to the company's website. "Your experience. Your kit. Your story. Your life. Your choice. Every survivor has a story, every survivor has a voice." Customers will soon be able order one of the DIY kits in order to collect evidence "within the confines of the survivor's chosen place of safety" after an assault.

"With MeToo Kit, we are able to collect DNA samples and other tissues, which upon testing can provide the necessary time-sensitive evidence required in a court of law to identify a sexual predator's involvement with sexual assault," according to the website.

Keep Reading Show less