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GOOD Q&A: Kelly Cox

Kelly Cox is an integrated marketing specialist for the Natural Resources Defense Council. Here, she offers her thoughts on the NRDC, the necessity of sound policy, and what inspires her to go to work each day. What does a $20 donation do for the NRDC? With a $20 GOOD subscription, you're adding your..


Kelly Cox is an integrated marketing specialist for the Natural Resources Defense Council. Here, she offers her thoughts on the NRDC, the necessity of sound policy, and what inspires her to go to work each day.What does a $20 donation do for the NRDC?With a $20 GOOD subscription, you're adding your voice, in a sense, to our 1.2 million members and online activists. When we go to court, we go to court for you. It only increases our power. By joining the NRDC circle, you are helping to increase our strength in Congress to get better laws and policies made for our country.How did you get involved?Personally, I've always been an activist. My whole mantra is about just being responsible. So I don't look at the environmental movement as "you're either green or you're out." It's more about self-awareness, being responsible, and picking up after yourself.What is the hardest part of your job?Right now it's difficult from a communications perspective to cut through the green clutter. I always came from the perspective that if we're not engaging a mass culture, we'll fail.Read the complete interview here.