Reinventing the Outdoors contest: ASEC founder Frank Scura is spreading the word about sustainability through pro boarding, BMX, and motocross.
UPDATED! Launched on Monday April 4, GOOD and the 2011 Ford Explorer will be devoting six weeks to the Reinventing the Outdoors Contest, which showcases amazing organizations like this one that are redefining the way we live, work, and play outside. Check in every day for a new story about the people, celebrities, and programs behind each organization. Help your favorite group win the $50,000 grand prize by voting for them starting Monday, May 16 through Friday, May 20.
G: What would you use the contest money for if you won?
FS: Last year, we did a Roll Anything Day (RAD) that’s all about using people power: riding bikes, skateboarding. This year, it’s on October 10, and we want to be more aggressive. We’ll have celebrities like Danny Way and Paul Rodriguez riding with kids. We’re going to partner with different cities, from New York to Austin to Chicago to San Francisco. Our goal is to have 2 million people out there rolling. But we need money to help us mobilize, to hire staff to market the event, to talk to bike shops and put up posters and create a web interface to communicate on riding with others. We just don’t have the funding to do as much as we want right now.
G: Any new programs on the horizon?
FS: We’re a small organization, and we’ve had little funding but a lot of doing—with more to come in the future. In the next few months, we’re launching a new website that will act as a news portal for sustainability in action sports, providing business resources, articles, interviews with athletes. In 2008, we were partners with Orange County on the Water Innovation Now (W.I.N.) contest in which 600 kids came up with science projects and ways to conserve water. In 2012, we’re taking it nationwide.
G: Sounds like ultimately, ASEC has a blast while doing good for the environment?
FS: Ultimately, my motto is go fast, ride hard, and live wise. But most of all, enjoy the ride.