The Fact That Changed Everything: Gretchen Witt and Cookies for Kids’ Cancer
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When Gretchen Witt’s two-and-a-half-year-old son Liam was diagnosed with cancer in February of 2007, she was startled to find out that pediatric cancer is the number one cause of death in children—more than asthma, muscular dystrophy, multiple sclerosis, and AIDS combined—and that the fact simply never received any attention. For Witt, a public relations manager at housewares company OXO, this fact was simply unacceptable. “Liam’s oncologist said this was because kids who get cancer are not the ones who make the headlines,” recalls Witt.