This Affecting 45-Second Video Explains the Uphill Battle Young Female Athletes Face

It's hard to concentrate on that penalty kick with advertisers shouting that your shoes aren't cute enough.


It's been forty years since the passage of Title IX, which enforced equal opportunity for women to athletic opportunities in academic institutions. While parity on the professional sports level remains elusive, Time has dubbed London 2012 "The Year of the Woman". Every one of the 204 delegations include a female athlete, and the U.S. delegation for the first time ever boasts more women than men (and they're bringing home nearly twice as many medals). That's pretty remarkable given that we still have a cacophony of advertisers working hard to tell girls that they're not attractive enough and that their primary concern should be fixing every imaginable aesthetic shortcoming.