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Video: IPhone-Only Subway Rock Show

New York rock band Atomic Tom performs on the subway using just iPhones for instruments. Viral marketing genius.

[youtube]http://www.youtube.com/watch?v=NAllFWSl998

In case you missed it, the unknown New York band Atomic Tom are having a breakout week because of this impressive stunt. They've created an amazing video, with a catchy (and unconfirmed) narrative. It goes like this: they had their instruments stolen so they were left with just their cell phones, gumption, nimble fingers and subway fare. Why not perform with just iPhones on the B train?


Even if the story isn't totally true, even if the audio was re-mixed later (checking on just how much), they still do a pretty impressive job playing those little touch screens. For the spectacle of it, the stunt is fast becoming a viral marketing case study showing the power of combining talent (nimble fingers), tech (iPhone apps) and novelty—doesn't hurt that they edit it like an Apple ad either.

(Via Engadget)

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