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GOOD aims to make thought and vision matter, to dismantle conventional notions of good and bad, and to explore the art of problem-solving.

This is our new space, our blank canvas, to play and experiment with sharing ideas and telling stories that bring creativity and impact to life. It is a place to think about the global aspect of our individual lives—whether we are entrepreneurs, teachers, builders, makers, leaders, helpers, reporters, tinkerers, engineers, or activists.

While you’ll find the entire archive of the magazine, from both print and digital, this is, by and large, a place to develop the ever-evolving entity of GOOD. As we settle into these new digs, you can expect at least one new, original feature each weekday. With every piece, we aim to inspire and provoke you, to challenge what it means to do and be good in the world today.


GOOD aims to make thought and vision matter, to dismantle conventional notions of good and bad, and to explore the art of problem-solving. It embraces a future that hasn't yet been written—for ourselves, our communities, and our world. GOOD is a creative force for change, a multimedia laboratory that connects ideas with action.

GOOD is brought to life by a global network of fearless innovators and existential deep-sea divers, unflinching observers and amazing storytellers, master craftsmen and eager apprentices. Together, we aim to explore new forms of making media that are compelling and impactful. If you’re interested in joining us, check out our jobs page here or pitch us your own ideas for features, projects, and other collaborations at submissions [at] goodinc.com.

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