Photos: The Top Ten Most Meaningful Brands
Nobody gives a damn about most of the brands in the world, according to a new global survey. This slideshow showcases the winners—the brands that people find meaningful—but read on for more about why people are suspicious of brands and how companies can turn their image around.
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Have dairy on the brain? Look no further than the French-based company Danone, or Dannon in the United States. Danone controls the world's largest quantity of fresh dairy products. Feeling a bit parched? Not to worry, Danone also claims control of the most bottled water on Earth.
South Korean Samsung Group encompasses many different branches of the Samsung family, the least of which manufacturers technology and heavy industry products, like ships. By 2010 revenues, Samsung Electronics was the world's largest information technology company.
Microsoft is the second U.S. company to make the Havas list. In the mid-1980s, Microsoft became the main player in the home computer market with the introduction of their MS-DOS. Since then, Microsoft has rolled out numerous computer and software products. Oh yeah, and there is Bill Gates, too.
Before the iPod, there was the Sony Walkman. (Apple is noticeably behind, at number 13 on the list.) Sony is the fourth electronics and software company to make the list, and no one can argue with their importance to the portable music scene as an innovator. Too bad CDs went the way of the cassette tape.