GOOD

A History of Economics from the English Premiere League

The most beautiful game’s team sponsors show the rise and fall of industries over time.

Photo via Wikimedia Commons

Since the English Premiere League relaunched in the 1992-1993 season, corporate sponsorships and advertisements have decorated the players’ uniforms (some so prominent that they are larger than the team’s crest or name).


West Ham United is currently experiencing bad luck in the corporate sponsorship department, as its main backer, foreign exchange dealer Alpari, collapsed last week according to the Guardian. This is the second time the EPL team has been directly affected by the on goings of the global economy, the first occurred when previous sponsor XL Airways folded in 2008 during the financial crisis.

Looking broadly at the new history of the Premiere League, the evolution of shirt sponsors reflects the change in the league and the world economy. A Guardian article details how Japanese electronics and gaming companies made up a huge component of total sponsors in the late 1980s, and in the 1992-1993 relaunch season. When the Japanese bubble burst and their economy declined, China and other emerging markets began to dominate team sponsorships, starting with LG, the South Korean electronics manufacturer, and Emirates, the flag carrier airline of the United Arab Emirates, signing a deal with Chelsea.

Over time, foreign companies would invest more in the Premiere League than U.K.-based companies, reflecting the globalization of the league, and the new fan bases emerging in other countries. Sponsors also saw an opportunity in this development; for example, Chevrolet started backing Manchester United since the team had a strong presence in Asia and the car manufacturer wanted to increase its brand recognition in that continent.

The time period of 2007 to 2009, when the world was experiencing a financial crisis, was also reflected in the players’ jerseys. Prior to this, AIG, the giant U.S. insurance company, was backing Manchester United, and Northern Rock, the mortgage bank, was backing Newcastle United. Both Northern Rock and AIG were nationalized in 2008 to avoid bankruptcy, resulting in U.S.-owned Manchester United playing against the U.K.-owned Newcastle United. While AIG is gone as a shirt sponsor but its Asian arm, spun off in 2012, now sponsors Tottenham Hotspur.

Alpari’s collapse illustrates the renewed uncertainty in global markets and worries that many countries, including previously strong China, may be in for less-than-rosy economic projections.

To get the full history lesson of global economics as told by Premiere League team jerseys, check out the full Guardian article here.

Articles
Ottawa Humane Society / Flickr

The Trump Administration won't be remembered for being kind to animals.

In 2018, it launched a new effort to reinstate cruel hunting practices in Alaska that had been outlawed under Obama. Hunters will be able to shoot hibernating bear cubs, murder wolf and coyote cubs while in their dens, and use dogs to hunt black bears.

Efforts to end animal cruelty by the USDA have been curtailed as well. In 2016, under the Obama Administration, the USDA issued 4,944 animal welfare citations, in two years the numbers dropped to just 1,716.

Keep Reading Show less
Science
via I love butter / Flickr

We often dismiss our dreams as nonsensical dispatches from the mind while we're deep asleep. But recent research proves that our dreams can definitely affect our waking lives.

People often dream about their significant others and studies show it actually affects how we behave towads them the next day.

"A lot of people don't pay attention to their dreams and are unaware of the impact they have on their state of mind," said Dylan Selterman, psychology lecturer at the University of Maryland, says according to The Huffington Post. "Now we have evidence that there is this association."

Keep Reading Show less
Health
via Real Time with Bill Maher / YouTube and The Late Late Show with James Corden / YouTube

A controversial editorial on America's obesity epidemic and healthcare by comedian Bill Maher on his HBO show "Real Time" inspired a thoughtful, and funny, response by James Cordon. It also made for a great debate about healthcare that Americans are avoiding.

At the end of the September 6th episode of "Real Time, " Maher turned to the camera for his usual editorial and discussed how obesity is a huge part of the healthcare debate that no one is having.

"At Next Thursday's debate, one of the candidates has to say, 'The problem with our healthcare system is Americans eat shit and too much of it.' All the candidates will mention their health plans but no one will bring up the key factor: the citizens don't lift a finger to help," Maher said sternly.

Keep Reading Show less
Politics

There is no shortage of proposals from the, um, what's the word for it… huge, group of Democratic presidential candidates this year. But one may stand out from the pack as being not just bold but also necessary; during a CNN town hall about climate change Andrew Yang proposed a "green amendment" to the constitution.

Keep Reading Show less
test
Me Too Kit

The creator of the Me Too kit — an at home rape kit that has yet to hit the market — has come under fire as sexual assault advocates argue the kit is dangerous and misleading for women.

The kit is marketed as "the first ever at home kit for commercial use," according to the company's website. "Your experience. Your kit. Your story. Your life. Your choice. Every survivor has a story, every survivor has a voice." Customers will soon be able order one of the DIY kits in order to collect evidence "within the confines of the survivor's chosen place of safety" after an assault.

"With MeToo Kit, we are able to collect DNA samples and other tissues, which upon testing can provide the necessary time-sensitive evidence required in a court of law to identify a sexual predator's involvement with sexual assault," according to the website.

Keep Reading Show less
Health