Education and Technology:
Microsoft Learning Tools is software that helps improve reading skills by reducing visual crowding, highlighting words, and reading text aloud, so students can engage with words in a whole new way.
Learn More

Abercrombie & Fitch Scores as the Most Hated Retailer in the Country

by Mike Albo

February 26, 2016
Image via (cc) Flickr user Mordy Steinfeld

Abercrombie & Fitch has made an illustrious debut at the bottom of the American Customer Satisfaction Index, making it the most disliked retailer in the country. The company scored a 65 for Specialty Retail Stores. It’s an unusual debut; the lowest scores are often reserved for big-box brands like Walmart. The highest ratings went to Costco, Barnes & Noble, and L Brands (Victoria’s Secret and Bath & Body Works).

A&F has been going through some challenges. CEO Mike Jeffries left in December 2014. In 2015, the company reported a net loss of $63 million, for the quarter ending in May.

In other interesting news, Netflix's score in Internet Retail dropped 6% to 76, perhaps reflecting that the company hiked its standard plan price by a dollar. But the ranking drop also might be because, despite the popularity of Netflix-produced series like Jessica Jones and House of Cards, many users find its film selections uninspiring. At the top of the Internet Retail list? Amazon.

Recently on GOOD
Sign up to receive the best of GOOD delivered to your inbox each and every weekday
Abercrombie & Fitch Scores as the Most Hated Retailer in the Country