Though you can’t deny the convenience of online shopping, there’s something nice about shopping at brick-and-mortar shops. There’s the face-to-face access to customer service, the tactile experience of merchandise, not to mention, the occasion to get out of your home and encounter other consumers like you. What we really need is the best of both worlds, and IBM researchers are already working on it.
Using shopping analytics for consumers, IBM researchers are developing the Virtual Stylist; technology that will help personalize a shopping experience based on items you’ve recently shown interest in.
IBM Research Lead for Retail predicts that in the next five years, buying local will beat online. Merging the tactility and immediacy of physical retail with the richness and personalization of online, local shops will make online-only stores seem downright quaint.
Every year IBM makes predictions about 5 technology innovations that stand to change the way we live within the next 5 years. This set of predictions, narrated by Mo Rocca, is all about personalization. See the other predictions at http://www.ibm.com/5in5.