CoverGirl Announces Its First CoverBoy
‘Redefining what it means to be beautiful’
At GOOD, we often praise women for breaking the mold and succeeding in fields traditionally dominated by men. But now’s our chance to congratulate a man for being the first to break an important gender barrier in the makeup world. On Tuesday, CoverGirl, with the help of Katy Perry, announced its first CoverBoy in its nearly 60-year history: 17-year-old makeup artist, James Charles.
Perry made the surprise announcement on her Instagram feed in a photo posing with Charles. “Just wrapped another great CoverGirl shoot,” she wrote. “Honored to have the pleasure to announce the very first CoverBoy, James Charles!” Charles didn’t earn the prestigious honor just for his good looks. He’s the perfect choice for the makeup giant because over the past year he has attracted over 500,000 followers to an Instagram account where he shares beauty tips on everything from lashes to highlighter.
“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” CoverGirl said in a statement. The beauty brand also called James “an inspiration to anyone who might have been afraid to do the same.” Charles will continue his partnership with CoverGirl throughout 2016 and will star in its mascara campaign “So Lashy” which debuts later this month.