A new Kickstarter project features the world's first 100 percent recycled aluminum bike.
Logo design was another challenge. I wanted something that matched what I considered to be fairly remarkable bikes, and ended up turning to two designers, Jody Schaeffer, an illustrator, logo designer and my cousin, and Liz Downey, graphic designer and branding expert, to create the essential expression of our ideas. In another wonderfully cliched design moment, Jody agrees to the project and we go to lunch the next day. “Yeah, so I’m thinking something like this,” he says and grabs a napkin and pen, and proceeds to sketch an image amazingly close to its final form. Liz adds font and overall layout to solidify our brand identity.
And now, prototypes and merchandise in hand, people are responding to our mission and design. The look grabs them, and then we can tell our story and do our part to move bicycles—the greenest transportation option—into true sustainability.
If you’d like to help us, head to our Kickstarter and tell all your friends.