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Fancy Bottled Water is Toxic, For a Good Cause

Inveterate culture jammers (and sometime GOOD contributors) the Yes Men have just decided to enter the upscale bottled water market. Their...

Zach Frechette
By Zach FrechetteJul 21, 2009
Zach Frechette
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Inveterate culture jammers (and sometime GOOD contributors) the Yes Men have just decided to enter the upscale bottled water market. Their offering is B'eau Pal, a tongue-in-cheek homonym for the Union Carbide chemical spill in Bhopal, India, which killed an estimated 25,000 people in 1984. True to character, the fancy water is "bottled at the source"-in this case, the massive toxic site of the world's largest industrial accident. Like most stunts the Yes Men pull, this one is designed to raise awareness about some corporate wrong; in this instance, the fact that Dow Chemical (B'eau Pal's logo is a clever reference to Dow's logo), which purchased Union Carbide, has neglected to take responsibility for the disaster or clean up the site.Via Core77.

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