Inveterate culture jammers (and sometime GOOD contributors) the Yes Men have just decided to enter the upscale bottled water market. Their offering is B'eau Pal, a tongue-in-cheek homonym for the Union Carbide chemical spill in Bhopal, India, which killed an estimated 25,000 people in 1984. True to character, the fancy water is "bottled at the source"-in this case, the massive toxic site of the world's largest industrial accident. Like most stunts the Yes Men pull, this one is designed to raise awareness about some corporate wrong; in this instance, the fact that Dow Chemical (B'eau Pal's logo is a clever reference to Dow's logo), which purchased Union Carbide, has neglected to take responsibility for the disaster or clean up the site.Via Core77.
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