In an effort to promote the 44th Kent State Folk Festival, which takes place November 17 through 20 in Ohio, Cleveland's Marcus Thomas agency designed an anti-social media, pro-social interaction poster campaign. The sentiments are clever and concise:
Clapping your hands when you like a band is way better than clicking some Like button.
Let your memory download the music for a change.
The sensual, pulse-pounding rhythms of Samba shouldn't be experienced via YouTube.
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That most people who see the campaign will do so online is maybe fitting; integrated into the border of each image is a power cord, which is conspicuously unplugged. The imperative couldn't be clearer: Turn off the computer, get out of the house, and go hear to some live music.
