To Sriracha, With Love

Hot Sauce, Painkillers, Plus 3 Other Things Millennials Buy More Than Anyone Else

Younger people spend differently than their elders—no shocker there. But the goods and services purchased by millennials reveal surprising insights about a changing world

Hot Sauce

Millennials in America enjoy spicy food more than any other age group, which food industry researchers attribute to increased diversity and childhood exposure to a wider variety of ethnic foods and spices. As a result, Sriracha is this generation’s favorite condiment. Multiculturalism is beautiful—and tasty.


Despite allegations of Adderall addiction, the National Survey on Drug Use and Health reports that painkillers are the only type of drug used more by those born between 1983 and 2002 than members of previous generations when they were in their twenties. (Baby boomers took far more stimulants.)


The Uber generation spends proportionally more money on gas and motor oil than boomers did when they were 25-34, even though this age group owned far fewer cars in 2014 than in 1984. That budgetary burden may help perpetuate the downward shift in auto ownership.

Craft Beer

Young adults purchase beer more frequently than other types of alcohol, and more than any other age group, they’re buying craft. Market experts point to consumer desire for authenticity and exclusivity—not unexpected from a generation that grew up alienated from the means of production.

Social Security

The ultimate comeback to nagging parents: 25- to 34-year-olds spend approximately $500 more on pensions and Social Security per year than they did 30 years ago. You’re welcome, Mom.


Some beauty pageants, like the Miss America competition, have done away with the swimsuit portions of the competitions, thus dipping their toes in the 21st century. Other aspects of beauty pageants remain stuck in the 1950s, and we're not even talking about the whole "judging women mostly on their looks" thing. One beauty pageant winner was disqualified for being a mom, as if you can't be beautiful after you've had a kid. Now she's trying to get the Miss World competition to update their rules.

Veronika Didusenko won the Miss Ukraine pageant in 2018. After four days, she was disqualified because pageant officials found out she was a mom to 5-year-old son Alex, and had been married. Didusenko said she had been aware of Miss World's rule barring mother from competing, but was encouraged to compete anyways by pageant organizers.

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One mystery in our universe is a step closer to being solved. NASA's Parker Solar Probe launched last year to help scientists understand the sun. Now, it has returned its first findings. Four papers were published in the journal Nature detailing the findings of Parker's first two flybys. It's one small step for a solar probe, one giant leap for mankind.

It is astounding that we've advanced to the point where we've managed to build a probe capable of flying within 15 million miles from the surface of the sun, but here we are. Parker can withstand temperatures of up to 2,500 degrees Fahrenheit and travels at 430,000 miles per hour. It's the fastest human-made vehicle, and no other human-made object has been so close to the sun.

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via Sportstreambest / Flickr

Since the mid '90s the phrase "God Forgives, Brothers Don't" has been part of the U.S. Military Academy at West Point's football team's lexicon.

Over the past few years, the team has taken the field flying a black skull-and-crossbones flag with an acronym for the phrase, "GFBD" on the skull's upper lip. Supporters of the team also use it on social media as #GFBD.

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