GOOD

Watch The 84 Lumber Ad Deemed “Too Political” For Broadcast

Who knew a wood commercial would be the most woke?

If you were sober enough to pay attention during the Super Bowl on Sunday night, you likely noticed how many of the commercials took a sentimental, politically charged tone. From Budweiser’s immigration story to Airbnb’s ode to tolerance and Google’s celebration of diversity, politics colored the moments between touchdowns and kickoffs perhaps more than any other Super Bowl. It makes sense why advertisers would take this approach; 2016 was an emotional rollercoaster of a year no matter which political party you identify with.


However, Fox deemed one ad by 84 Lumber “too political” to air during its multimillion dollar slot. In its original form, the ad meant to show a Mexican mother and daughter taking an arduous journey toward the American border, only to be met by an imposing wall. Clearly, the ad’s creators intended to reference Donald Trump’s pledge to build a wall along the Mexican-American border and added an uplifting message at the end featuring a door that lets the mother and daughter into the country.

If you’re confused because you didn’t see any border walls while watching the Super Bowl, there’s a reason for that. Rob Shapiro, the chief client officer at Brunner ad agency, which helped 84 Lumber come up with the concept, told the The Washington Post, “Fox would not let us air ‘the wall.’” Instead, the end of the ad asked viewers to watch the complete version online at Journey84.com. Shapiro defended the original concept, telling The Post,

“Ignoring the border wall and the conversation around immigration that’s taking place in the media and at every kitchen table in America just didn’t seem right. If everyone else is trying to avoid controversy, isn’t that the time when brands should take a stand for what they believe in?”

Apparently, a pro-immigration message was too controversial for Fox executives, something 84 Lumber’s director of marketing Amy Smiley says she understands. “Of course we were disappointed, but ultimately, it’s their network and their decision,” Smiley told The Post. To appreciate the lumber company’s inclusive message without Fox’s edits, check out the complete ad above.

Articles
via WFMZ / YouTube

John Perez was acquitted on Friday, February 21, for charges stemming from an altercation with Allentown, Pennsylvania police that was caught on video.

Footage from September 2018 shows an officer pushing Perez to the ground. After Perez got to his feel, multiple officers kicked and punched him in an attempt to get him back on the ground.

Perez claims he was responding to insults hurled at him by the officers. The police say that Perez was picking a fight. The altercation left Perez with a broken nose, scrapes, swelling, and bruises from his hips to his shoulder.

Keep Reading
Communities
via Affinity Magazine / Twitter

Disgraced movie mogul Harvey Weinstein has been found guilty of rape in the third degree and criminal sexual acts in the first degree in New York City.

The jury was unanimous in its convictions as well as two not-guilty verdicts on predatory sexual assault charges involving actress Annabella Sciorra.

The Miramax co-founder may spend the rest of his natural life behind bars.

Keep Reading
Culture
via Wallace and Gromit

Most of the animation you see these days is done by computers. It seems that we see fewer and fewer films made with stop-motion animation, a time-consuming art where objects are manipulated and photographed 24 times per second to create the illusion of motion.

Keep Reading
Culture