Finally, Buckwheat Soba Porn

Watch the first videos from MAD4, the culinary world's most provocative gathering.

For a few days each year the world’s greatest chefs go AWOL—instead of manning the kitchens of your local Michelin-rated eateries, these culinary artists convene in Copenhagen for MAD, Danish superchef René Redzepi’s food conference extraordinaire. This year, the theme of the conference was “What is Cooking?” a cerebral, yet playful follow-up to last year’s more carnal “Guts.” Whereas last time, famed Italian butcher Dario Cecchini opened the MAD3 conference (“mad” means food in Danish) by gutting a freshly killed pig in front of 600 conference attendees, MAD4 began with soba master Tatsuru Rai simply and methodically preparing his famed buckwheat noodles.

MAD4 is one of the only truly serious international meetings of minds for chefs: unlike most food festivals—the only other type of gathering for chefs—the conference is a place to really learn and cross-pollinate ideas, not simply a showcase of the latest food trends.

For those who weren’t fortunate enough to attend the conference, the folks at MAD have just released a video of Rai’s incredible soba demonstration (and, no, that’s not some new age electronica soundtrack accompanying him—that’s actually just the meditative beat of his rolling pin and knife working the dough). And remember to check out the MAD site, where they'll be posting the rest of the conference’s demonstrations and talks.


Stay tuned for the release of remaining videos from this year’s conference at