McDonald's is courting a new market in France.
[youtube]http://www.youtube.com/watch?v=SBuKuA9nHsw
I'm not sure whether this makes sense as a marketing strategy, but it's always nice to see a company take a public stand for tolerance. Here in the states, gay-friendly messages in ads usually have to be delivered in code (unless, of course, you're talking about Marc Jacobs).