Notabag: How We Designed an Innovative Bag Using Dieter's Ram Principles
This innovative bag, on Kickstarter now, converts simply into a backpack without any extra materials.
One day, when I found myself fighting traffic on my bike with a heavy bag on my handlebar, I had a lightbulb moment. Wishing that I could wear my shopping bag over my shoulders, I started envisioning a transformation from a bag to a backpack. At first, I was convinced that such a product must already exist. However, after almost two years of research and not being able to find anything like it, my friend Ilaria and I went on to create our own—we called it Notabag. It's a simple tote bag that transforms into a backpack. Here’s the story of our design process, based on Dieter Ram’s 10 principles of good design.
After testing more than 20 different prototypes, using various materials, and spending about 18 months refining the design, we arrived at the final version for the Notabag.