Bridget Jones was just a few years ahead of her time.
via Me and You
Bridget Jones, you were ahead of your time. The granny panty is in, and women across America are rejoicing. A recent study by the NPD Group found that sales of thong underwear were down 7 percent in 2014, and fuller sizes (boy shorts, high-waist underwear, granny panties) are up 17 percent. This change in women’s intimate apparel tastes appears to be part of the rising tide of body acceptance in the U.S.
Julia Baylis, owner of the boutique clothing label, Me and You, recently created a pair of white cotton underpants with the word “feminist” proudly printed on the rear. They've been sold out since they were first introduced in April. “Most lingerie is designed to appeal to a man,” Baylis said. “For us, that’s not even a consideration. This is underwear you wear totally for you. Maybe no one will see it, or maybe you’ll put it up on Instagram to share with everyone you know.”
Daphne Javitch, owner of Ten Undies, an online company that sells boy shorts and high-waist panties for women, agrees that it’s a generational change. “I think there’s a widespread misconception that men are into pearl thong, lace contraptions,” said Javitch. “To be honest, men are into girls in T-shirts and white underwear.”
There are no official polls or research available to see how men are reacting to this change in intimate apparel, but—to be fair—this movement isn’t about them anyway. A confident woman that’s comfortable with her body is sexy no matter what type of underwear she’s wearing...given that she’s wearing any at all.
(H / T The New York Times)