The “remember this” style of marketing has not gone over well.
In anticipation of much-hyped sci-fi adaptation “Ready Player One,” the marketing team behind the film has issued a litany of repurposed posters from 1980s films, all bearing characters from the upcoming film, which arrives in theaters March 29, 2018.
The film’s source material, the 2011 Ernest Cline novel of the same name, had been criticized for serving as a barrage of nostalgia that critical readers found to be little more than a heaping portion of “remember when” served over and over and over again.
With the release of film posters in the same vein, an already wary public has turned its reservations into, well, jokes. Lots and lots of jokes about the film’s blatant effort to peddle nostalgia.
Here are some of the repurposed posters:
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You likely get the idea, but that didn’t stop Warner Bros. from cranking out many, many more:
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The public reactions ranged from the direct and on-the-nose...
i for one think the Ready Player One posters are fantastic because they tell you exactly what you’re getting—the re… https://t.co/2Qs03RdjXf— "Sectaur" Sura ? ????? (aka Itzu) (@"Sectaur" Sura ? ????? (aka Itzu)) 1520370313
...to the surreal and wildly inappropriate…
…to the, uh, more “esoteric.”
OK there READY PLAYER ONE just stop it https://t.co/s1px8ESniC— Shawn McGuan (@Shawn McGuan) 1520373948
But the best response may have come in a musical format from “The Good Place” writer Demi Adejuyigbe, who encapsulated the reservations of many in one beautifully simple song:
Just got word that I can finally share my rejected theme song from @readyplayerone. They went with Alan Silvestri's… https://t.co/5yOzlmfYgX— demi adejuyigbe (@demi adejuyigbe) 1520389236
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