Swedish Pop Star Robyn Partners With Google and Spotify to Launch Tech Festival Just For Girls
Call your girlfriend...and tell her about Robyn’s new ladies-only tech festival.
From Hannah Horvath’s bedroom to Silicon Valley, Robyn is taking over the world. The energetic Swedish pop star’s latest venture sees her bringing her message of female empowerment to Stockholm’s youth through Tekla, a tech festival just for girls.
Image via KTH
On April 18 at the Royal Institute of Technology (KTH) Robyn will debut her festival for girls ages 11-18 in partnership with Google and Spotify. The event will see 200 girls participate in hands-on workshops on game development, 3D printing and modeling, virtual reality, programming, internet security, digital music creation, interactive art, wearables design and more.
The event, which aims to inspire young women to pursue careers in technology, is crucial to Sweden’s tech industry. Only 25 percent of engineers in Sweden are women and less than one in five computing and IT professionals are female.
The pop star felt inspired to create the festival after being presented with a 2013 award by KTH. The annual Great Prize is awarded to Swedes who contribute to the country’s advancement in the arts and sciences.
“I thought of KTH’s motto ‘science and art’ and wanted to do something to inspire girls who are curious about technology, and bring attention to the fact that too few women apply to KTH’s programs. Tekla is a festival for girls which encourages them to get involved in the future of technology through what I believe will be a fun and imaginative environment,” Robyn explained in a statement.
The techie girls of Tekla will wrap up the day with a private concert and dance party thrown by Robyn herself.