GOOD

Billboards Highlight Art, Not Ads, in Tehran

Tehran becomes an open-air art museum, thanks to the city’s culturally-minded mayor.

Image by Facebook user Babak Karimi.

In an effort to promote the city’s museums and cultural institutions, the mayor of Tehran exchanged 1,500 of the city’s billboard ads with works of art by local and international artists. The billboards, which line many of Tehran’s busy streets and highways, now feature images of paintings by the likes of 20th century Iranian artists Sohrab Sepehri and Mahmoud Farshchian, as well as pieces by Spanish painters Pablo Picasso and the French artist Henri Matisse.


“When I woke up this morning, something strange had happened,” wrote one woman on the Iranian news website Khabaronline. “I thought I was dreaming, I couldn’t believe what I was seeing. Tehran had turned into a museum.”

The project, titled A Gallery As Big As a Town, was curated by the local Tehran sculptor Saeed Shahlapour, but all of the pieces chosen were first evaluated by government officials. The project managers appealed to private billboard companies for the right to use the billboards, which will be up for less than two weeks.

“They weren’t initially comfortable with the idea of closing down their advertising business for 10 days but they finally approved to give us their spaces because it was a cultural activity,” Mojtaba Mousavi, one of the project managers, told Khabaronline. “We were free in choosing the works but there was a general guideline. We wanted both Iranian and world art pieces and finally some 70% of the billboards are from Iran and the rest from the outside world,”

Articles

Childbirth is the number one reason American women visit the hospital, and it ain't cheap. In fact, it's getting more and more expensive. A new study published in Health Affairs found that the cost of having a baby with employer-sponsored health insurance increased by almost 50% in the past seven years.

The study evaluated "trends in cost-sharing for maternity care for women with employer-based health insurance plans, before and after the Affordable Care Act," which was signed into law in 2010. The study looked at over 657,061 women enrolled in large employer-sponsored health insurance plans who delivered babies between 2008 and 2015, as these plans tend to cover more than plans purchased by small businesses or individuals.

Keep Reading

Cancer is still the second leading cause of death after heart disease for both men and women. The American Cancer Society predicts that 2020 will bring almost 1.8 million new cancer cases and 600,000 cancer deaths, but there's also some good news. The American Cancer Society recently published a report in CA: A Cancer Journal for Clinicians stating the U.S. cancer death rates experienced the largest-single year decline ever reported.

Between 2016 and 2017, cancer death rates fell by 2.2%. While cancer death rates have been steadily falling over the past three decades, it's normally by 1.5% a year. Cancer death rates have dropped by 29% since 1991, which means that there have been 2.9 million fewer cancer deaths in the past three decades than there would have been if the mortality rate had remained constant.

Keep Reading
Health

In order to celebrate the New York Public Library's 125th anniversary, the library announced a list of the top 10 most checked out books in the library's history. The list, which took six months to compile, was determined by a team of experts who looked at the "historic checkout and circulation data" for all formats of the book. Ezra Jack Keats's "The Snow Day" tops the list, having been checked out 485,583 times through June 2019. While many children's books topped the top 10 list, the number one choice is significant because the main character of the story is black. "It's even more amazing that the top-ranked book is a book that has that element of diversity," New York Public Library President Anthony W. Marx said.

Keep Reading
Design