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The Trillion Dollar Ad Campaign

Zach Frechette
By Zach FrechetteApr 03, 2009
Zach Frechette
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To raise awareness about the total collapse of the Zimbabwean economy (and other assorted disasters under the Mugabe regime), the Zimbabwean-"a voice for the voiceless"-has come up with a clever new marketing campaign. Ballsy slogans like "Fight the regime that has crippled a country" and "Thanks to Mugabe this money is wallpaper" are being printed directly on actual Zimbabwean dollars, the value of which is comically small (to wit: one U.S. dollar is worth about 37 million Zimbabwean dollars). You can check out the posters, billboards, and fliers on the Zimbabwean's Flickr page.Via.

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