Tokyo Without The Advertisements Is Hauntingly Beautiful

French Artist Nicolas Damiens created a series of GIFs that re-imagine a sign-less Japan.

Tokyo is known for its many flickering ads, recognizable in films ranging from Old Boy to American favorites Enter the Void and Lost in Translation. Now, one French graphic designer is trying to re-imagine the city of neon lights without all the visual clutter. Stripping away logos, slogans, brand signs and company names, artist Nicolas Damiens created Tokyo No Ads—a series of GIFs and images that envision an ad-less capital city. Though destinations like São Paulo have actually attempted to ban advertising IRL, we can’t image a city, especially Tokyo, without its vibrant signage. Check out some of the mesmerizing images (in GIF form!) below:

A before and after: