GOOD

Video: Reinventing the History Colorado Center

[youtube]http://www.youtube.com/watch?v=RCMqtUqjLy0

This content is brought to you by IBM. Click here to read more stories from Figures of Progress.


Some might argue it’s the air, others the scenery, but the staff at the History Colorado Center all agree that there’s something special about their state that has inspired generations of people to call it home. The history of Colorado is vast and full of fascinating stories and rich legacy, yet, like many other cultural institutions around the country, the History Colorado Center recently faced a declining attendance. The staff knew they had compelling stories to tell about how the past frames the future, but how could they get people to come and learn?

Using IBM Big Data and Analytics, History Colorado Center was able to answer crucial questions to find out who they were serving. What kind of visitors come through the door? Which exhibits are visitors spending time at? And where in the museum did they spend money? Thanks to this new technology, the History Colorado was able to collect and analyze information that armed them with answers to enhance their visitors’ experience. The center found new ways to once again share the history of their great state. Watch the video above to see how the staff at History Colorado used analytics to engage their audience and change how they presented the past.

The History Colorado Center isn't the only institution turning to big data to increase visitor attendance. The Point Defiance Zoo & Aquarium is also collaborating with IBM to engage visitors with a more enriching zoo experience based on data generated from mobile devices and social channels. Learn more here and here about how IBM Big Data Analytics solution is helping History Colorado Center, the Point Defiance Zoo and others uncover patterns and trends in data to help drive ticket sales, enhance visitor experience and increase visitor participation in wildlife conservation.

Articles

Some beauty pageants, like the Miss America competition, have done away with the swimsuit portions of the competitions, thus dipping their toes in the 21st century. Other aspects of beauty pageants remain stuck in the 1950s, and we're not even talking about the whole "judging women mostly on their looks" thing. One beauty pageant winner was disqualified for being a mom, as if you can't be beautiful after you've had a kid. Now she's trying to get the Miss World competition to update their rules.

Veronika Didusenko won the Miss Ukraine pageant in 2018. After four days, she was disqualified because pageant officials found out she was a mom to 5-year-old son Alex, and had been married. Didusenko said she had been aware of Miss World's rule barring mother from competing, but was encouraged to compete anyways by pageant organizers.

Keep Reading Show less

One mystery in our universe is a step closer to being solved. NASA's Parker Solar Probe launched last year to help scientists understand the sun. Now, it has returned its first findings. Four papers were published in the journal Nature detailing the findings of Parker's first two flybys. It's one small step for a solar probe, one giant leap for mankind.



It is astounding that we've advanced to the point where we've managed to build a probe capable of flying within 15 million miles from the surface of the sun, but here we are. Parker can withstand temperatures of up to 2,500 degrees Fahrenheit and travels at 430,000 miles per hour. It's the fastest human-made vehicle, and no other human-made object has been so close to the sun.

Keep Reading Show less
via Sportstreambest / Flickr

Since the mid '90s the phrase "God Forgives, Brothers Don't" has been part of the U.S. Military Academy at West Point's football team's lexicon.

Over the past few years, the team has taken the field flying a black skull-and-crossbones flag with an acronym for the phrase, "GFBD" on the skull's upper lip. Supporters of the team also use it on social media as #GFBD.

Keep Reading Show less
Culture