Watch this Invisible Airbag Helmet for Cyclists Inflate

Behold the Hövding, a discreet airbag that, while not actually invisible, is understated and cool-looking, and which can be worn by cyclists around their necks instead of a helmet. Created by two Swedish university students, the airbag inflates around the cyclist's head in the instances of collision or a fall, protecting them from injuries. Watch it in action below.

Here is what it looks like when it inflates:

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And see it in action, here:

[youtube]http://www.youtube.com/watch?v=d7Oud3iGXWY&translated=1

Finally, you can check out the high-fashion site promoting the thing here.