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Why Fast Food is Not Saving You Time (nor Doing You Other Favors) Why Fast Food is Not Saving You Time (nor Doing You Other Favors)
Lifestyle

Why Fast Food is Not Saving You Time (nor Doing You Other Favors)

by Allison Arieff

October 21, 2010
In their new book, The Lost Art of Real Cooking: Rediscovering the Pleasures of Traditional Food One Recipe at a Time, co-authors Ken Albala and Rosanna Nafziger write that “we’ve been convinced that cooking is drudgery, a task to be avoided” and, conveniently enough, the marketplace has stepped in to offer fast, cheap alternatives to that 'drudgery.'” But as the authors argue, quick and easy hasn’t really turned out to be all it was cracked up to be. We may think we’re saving money and time with the rise of cake mix, Rachael Ray, and Lunchables, but perhaps we’ve lost more than we’ve gained in our quest for convenience.
Albala and Nafziger argue for a “new old-fashioned approach” to food and what we have to gain from rediscovering our kitchens. Feeding people is central to this whole book.” says Albala. “And it’s not only cooking, it’s doing things for your family, for other people, pitching in when people need a hand.” The Lost Art is a work of history but it’s also a bold contemporary statement: taking a new old-fashioned approach to food that is, as the authors explain, “laborious and inconvenient” yet extraordinary.
 
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Why Fast Food is Not Saving You Time (nor Doing You Other Favors)