WindMade: A New Label for Businesses and Products Powered by Wind WindMade: A New Label for Businesses and Products Powered by Wind
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WindMade: A New Label for Businesses and Products Powered by Wind

by Ben Jervey

January 22, 2011
You know how sometimes you'll be buying paper or coffee or a chair, and you see some products boasting that they were "made with wind energy?" Up to now, you'd have to either take the company at their word, or do a bunch of investigating to see how they're actually powering their factories and facilities. There might soon be some better transparency in this process.
Wind industry leader Vestas Wind Systems pioneered the WindMade effort, and partners include the World Wildlife Fund, Price Waterhouse Cooper, the UN Global Compact, Bloomberg, The LEGO Group (yes, that LEGO group!), and the Global Wind Energy Council.

Of the certification process, James Leape, the Director General of WWF, said, "It is crucial that the WindMade criteria live up to the high standards necessary for the label to serve consumers’ desire to make tangible impact and boost clean renewables."

The WindMade partners will be announcing more details at Davos in February. They're hoping to have final approval of the standard by May, and to unveil the final WindMade standard certification on June 15, 2011, which happens to be Global Wind Day.

I'll be following up with some folks in the wind industry to get a better sense of whether this is the credible standard it should be, or if they're just, um, blowing hot air.

photo: WindMade

Ben Jervey More Info

Ben is a writer and editor covering climate change, energy, and environment, and is currently the Climate and Energy Media Fellow at Vermont Law School. He was the original Environment Editor at GOOD Magazine and his work has appeared regularly in National Geographic News, Grist, DeSmogBlog, and OnEarth. He recently worked with the non-profit Focus the Nation to publish an Energy 101 primer. When living in New York City, he wrote a book, The Big Green Apple, on how to live a lower impact life in the city. A bicycle enthusiast, Ben has ridden across the United States and through much of Europe.
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WindMade: A New Label for Businesses and Products Powered by Wind