Cheerios Is Giving Away 100 Million Wildflower Seeds To Save The Honey Bee Populations Around The World

Honeybees pollinate 70% of humanity’s food crops. And they’re dying off quickly

Honey Nut Cheerios has stripped its familiar mascot Buzz the Bee from its cereal boxes as part of a company-wide effort to alert the public that honeybees are dying off at a dangerous rate, and that doesn’t just spell disaster for cartoon spokesmen.

In addition to the packaging change, Honey Nut Cheerios, a brand of General Mills, is taking a number of other steps, not just to create awareness of this worsening issue, but to fix it as well. Said General Mills Canada vice president of marketing Emma Eriksson, "We have a bee as our mascot and honey in our product, so we thought somebody should be championing this cause, and we thought that we could be a great champion.”

Cereal boxes have long been a focus of attention at the breakfast table, but the omission of the bee on the box is just one of many red flags that the company is waving.

The hashtag #BringBackTheBees is part of a social media campaign that features both statistics demonstrating the importance of honeybees to our ecosystem—they pollinate 70 percent of food crops throughout the world—and the silhouette of the missing bee mascot.

With the marketing campaign comes action as well. General Mills is offering up 100 million wildflower seeds to promote planting among its customers. The seeds are available in packets of 500, to be planted anywhere they can be. Unfortunately, they’re not including the seeds in the cereal boxes themselves (a logistical issue since brands stopped inserting prizes into packaging), but they’re available by mail, for free, right here.

Additionally, the brand is taking action themselves, pledging a crop of 3,300 acres of wildflowers amid oat farms in the next two-and-a-half years.

To learn more about the very real consequences of the declining bee population (from a less corporate source), watch this video’s quick synopsis of the issue facing the world.


Two years after its opening in 1914, the Baltimore Museum of Art acquired a painting by Sarah Miriam Peale — its first work by a female artist. More than a century later, one might assume that the museum would have a fairly equal mix of male and female artists, right? But as of today, only 4% of the 95,000 pieces in the museum's permanent collection were created by women.

The museum is determined to narrow that gap, and they're taking a drastic step to do so.

Keep Reading Show less
via Chela Horsdal / Twitter

Amazon's "The Man in the High Castle" debuted the first episode of its final season last week.

The show is loosely based on an alternative history novel by Philip K. Dick that postulates what would happen if Nazi Germany and the Empire of Japan controlled the United States after being victorious in World War II.

Keep Reading Show less
via Alan Levine / Flickr

The World Health Organization is hoping to drive down the cost of insulin by encouraging more generic drug makers to enter the market.

The organization hopes that by increasing competition for insulin, drug manufacturers will be forced to lower their prices.

Currently, only three companies dominate the world insulin market, Eli Lilly, Novo Nordisk and Sanofi. Over the past three decades they've worked to drastically increase the price of the drug, leading to an insulin availability crisis in some places.

In the United States, the price of insulin has increased from $35 a vial to $275 over the past two decades.

Keep Reading Show less

Oh, irony. You are having quite a day.

The Italian region of Veneto, which includes the city of Venice, is currently experiencing historic flooding. Venice Mayor Luigi Brugnaro has stated that the flooding is a direct result of climate change, with the tide measuring the highest level in 50 years. The city (which is actually a collection of 100 islands in a lagoon—hence its famous canal streets), is no stranger to regular flooding, but is currently on the brink of declaring a state of emergency as waters refuse to recede.

Keep Reading Show less
The Planet

Since the International Whaling Commission banned commercial whaling in 1986, whale populations have been steadily recovering. However, whales in the wild still face other dangers. In the summer of 2018, four Russian companies that supply aquariums with marine animals captured almost 100 beluga whales and killer whales (aka orcas). After a public outcry, those whales are swimming free as the last of the captive whales have been released, the first time this many captured whales have been released back into the wild.

In late 2018 and early 2019, a drone captured footage of 11 orcas and 87 beluga whales crammed into holding pens in the Srednyaya Bay. The so-called "whale jail" made headlines, and authorities began to investigate their potentially illegal capture.

Keep Reading Show less
The Planet