GOOD

How Much Would You Pay For This Collection Of Just Five ‘Perfect’ Potato Chips?

They’re the most expensive in the world, and judging from the ingredient list and packaging, it’s easy to see why.

Most people would agree that the vast majority of potato chips hover somewhere around “pretty good” in terms of quality. But the folks at St. Eriks, a Swedish brewery, are looking to radically elevate the potato chip game with their latest offering. In an act of branding hubris, the chips don’t even have a clever name, bearing only “St Eriks” on a box which looks more likely to hold vintage-year champagne than the pedestrian snack.

Meant to complement the brewery’s IPA, each chip is chock-full of fancy Scandanavian ingredients such as matsutake mushrooms, truffle seaweed, India Pale Ale wort, dill, onion and Ammärnas-region almond potatoes.


Here’s the companion IPA to complete the pairing:

Below you can watch an employee from the brewery giving his explanation for greenlighting the “$10 potato chip” project:

The price tag matches the expectations set by the bougie packaging and haughty ingredient list. A box goes for the equivalent of $56. Oh, and a box contains just five chips total. That’s $11.20 per chip. Considering these are meant to complement pricey St. Eriks beer, you’re looking at about $20 per round for a beer and one lonely (but very proud!) potato chip.

Then again, maybe they had to charge $10 to break even on what appears to be some very pricey and professional chip photography:

St. Eriks’ first batch of these chips was limited to 100 boxes, so even if you think $56 is a steal for chips of this pedigree, you’re out of luck until the brewery resumes production.

This may all end up being a cleverly-disguised publicity stunt with no real long-term viability, but if it manages to raise awareness of St. Erik’s beer AND convince at least 100 folks to pony up $50 for five chips, then...bravo, St. Eriks. Give your marketing team a raise.

Food
via David Leavitt / Twitter and RealTargetTori / Twitter

Last Friday, GOOD reported on an infuriating incident that went down at a Massachusetts Target.

A Target manager who's come to be known as "Target Tori," was harassed by Twitter troll David Leavitt for not selling him an $89 Oral-B Pro 5000 toothbrush for a penny.

He describes himself as a "multimedia journalist who has worked for CBS, AXS, Yahoo, and others."

Keep Reading
Communities
via David Leavitt / Twitter

Anyone who has ever worked in retail knows that the worst thing about the job, right after the pay, are the unreasonable cheapskates who "want to talk to your manager" to get some money off an item.

They think that throwing a tantrum will save them a few bucks and don't care if they completely embarrass themselves in the process. Sometimes that involves belittling the poor employee who's just trying to get through their day with an ounce of dignity.

Twitter is rallying around a gal named Tori who works at a Target in Massachusetts after she was tweet-shamed by irate chapekate, journalist, and Twitter troll, David Leavitt.

Keep Reading
Business
via Haldean Brown / Flickr

In a typical work day, people who smoke take more breaks than those who do not. Every few hours they pop outside to have a smoke and usually take a coworker with them.

Don Bryden, Managing director at KCJ Training and Employment Solutions in Swindon, England, thinks that nonsmokers and smokers should be treated equally, so he's giving those who refrain from smoking four extra days to compensate.

Funny enough, Bryden is a smoker himself.

Keep Reading
Health