Skip to content
Search

Latest Stories

How Much Would You Pay For This Collection Of Just Five ‘Perfect’ Potato Chips?

They’re the most expensive in the world, and judging from the ingredient list and packaging, it’s easy to see why.

Penn Collins
By Penn CollinsOct 28, 2016
Penn Collins
See Full Bio

Most people would agree that the vast majority of potato chips hover somewhere around “pretty good” in terms of quality. But the folks at St. Eriks, a Swedish brewery, are looking to radically elevate the potato chip game with their latest offering. In an act of branding hubris, the chips don’t even have a clever name, bearing only “St Eriks” on a box which looks more likely to hold vintage-year champagne than the pedestrian snack.

Meant to complement the brewery’s IPA, each chip is chock-full of fancy Scandanavian ingredients such as matsutake mushrooms, truffle seaweed, India Pale Ale wort, dill, onion and Ammärnas-region almond potatoes.

Here’s the companion IPA to complete the pairing:

Below you can watch an employee from the brewery giving his explanation for greenlighting the “$10 potato chip” project:

The price tag matches the expectations set by the bougie packaging and haughty ingredient list. A box goes for the equivalent of $56. Oh, and a box contains just five chips total. That’s $11.20 per chip. Considering these are meant to complement pricey St. Eriks beer, you’re looking at about $20 per round for a beer and one lonely (but very proud!) potato chip.

Then again, maybe they had to charge $10 to break even on what appears to be some very pricey and professional chip photography:

St. Eriks’ first batch of these chips was limited to 100 boxes, so even if you think $56 is a steal for chips of this pedigree, you’re out of luck until the brewery resumes production.

This may all end up being a cleverly-disguised publicity stunt with no real long-term viability, but if it manages to raise awareness of St. Erik’s beer AND convince at least 100 folks to pony up $50 for five chips, then...bravo, St. Eriks. Give your marketing team a raise.

The Latest

funny animal photos, comedy wildlife photography awards, 2019 wildlife photos, hilarious animal pictures, wildlife humor, funny nature moments, animal photo contest, otters, squirrels, wildlife conservation
Animals

20 laugh-out-loud photos of animals in the wild

sherman hemsley, the jeffersons, progressive rock, rock music, tv shows
Culture

When 'The Jeffersons' star Sherman Hemsley danced to obscure prog-rock on his hit sitcom

hospital bed, confused woman, anesthesia, memory loss, children
Good People

Woman coming out of anesthesia has an adorable reaction to learning how many kids she has

twins, biracial twins, mixed race, viral twins, miracle babies, family love, genetic surprise, parenting, diversity, racial identity, internet famous, heartwarming story
Family

Rare twins with different skin tones show beauty in diversity

More For You

mental health, depression, hope, health, Sweden, self-care, mental health

Jonna Roslund turned a typically trivial chore into a triumph over depression.

Photo courtesy of Jonna Roslund, used with permission.

2 photos of a woman's bedroom reveal just how powerful depression can be

Mental illness can impact many aspects of a person’s life—including one all-too-familiar frustration: the dread of household chores. For Jonna Roslund, a 26-year-old from Sweden living with severe depression, her bedroom was a mirror of the emotional weight she was carrying—and cleaning it became a powerful form of self-care.

"I suffer from severe depression and have a really hard time with cleaning and doing other kinds of household work," she wrote in a post on Imgur. "My room [has] been this messy for several months [because] I can't push myself to take care of it," she explained. "But this Friday I decided to finally do it!"

Keep ReadingShow less

Editorial Staff

Keep ReadingShow less
john lennon, ufo, new york city, the beatles, rock history

In 1974, John Lennon had a vivid UFO sighting that left a major impression.

Photo credit: Canva (UFO), Photo credit: Tony Barnard, Los Angeles Times via Wikimedia Commons / CC-BY 4.0 (John Lennon)

John Lennon had a UFO sighting so vivid, he referenced the phenomenon in a song

In 1974, on a beautiful summer night in New York City, John Lennon looked outside his apartment window and glimpsed a startling object: a UFO with flashing lights. The object was so evocative that it inspired an Easter egg in the liner notes of his upcoming album and, seemingly, a lyrical reference in one of his songs.

This alleged sighting occurred at a unique time for the former Beatle: during his 18-month relationship with assistant and production coordinator May Pang (He later referred to this time as his "Lost Weekend"). On August 23 of that year, following a productive day’s work on his upcoming fourth solo LP, Walls and Bridges, Lennon came home and started chatting with May about their dinner plans. Then things got weird.

Keep ReadingShow less
social media, phone addiction, focus, concentration, psychology

Young people are spending over 8 hours on social media per day.

Photo credit: Canva

Ivy League psychologist says everyone under 25 must master this skill to be employable

Do you have trouble concentrating? Are you finding yourself dropping everything to respond to a text, see what that ping notification was, or address the quiet rumble coming from your phone? Then it might be too late if you’re over the age of 25.

New York University professor and psychologist Dr. Jonathan Haidt, was recently on The Oprah Podcast to discuss the ever-growing problem of concentration among young people due to their phone use. Haidt claims that habitual phone usage and social media has harmed teenagers and young people’s ability to focus and concentrate, two important skills that are necessary in any profession. “These things are designed to interrupt you,” he explained.

Keep ReadingShow less
mind traps, logical fallacies, anxiety, mental health, critical thinking

Mind traps could be interfering with your day-to-day critical thinking.

Photo credit: Canva

Nobel Prize winner reveals 21 'mind trap' thinking errors that could be holding you back

Hate to break it to you, but you’re not always in complete control of your thinking. Your decisions and thoughts are constantly influenced by outside forces and biases deep within your brain, or that are just hardwired through life experience, evolution, and so on. We don’t always think about how we’re thinking, and it could get us stuck in life.

Fortunately, the folks at Escaping Ordinary have cooked up an extensive list of the most common “mind traps” that have been taken from the Nobel Prize-winning behavioral psychologist Daniel Kahneman and his book Thinking, Fast and Slow. They have found 21 fallacies, biases, and other concepts that could interfere with logical, thoughtful thinking. We’re only going to go over ten of them—and note you may not be able to control them all—but recognizing them could help you make better decisions.

Keep ReadingShow less
robot vacuum, invention, multi-functional gadgets, upgrades, roomba

Your robot vacuum could be doing more.

Photo credit: Canva

Scientists think your lazy robot vacuum could provide home security, pet care, and more

Listen, you know you love your Roomba or whatever robot vacuum you purchased. Once you’re able to get it and yourself acclimated, it’s nice to have it sweep and suck up dirt from your floors. But after it does its job, usually completing it in under two hours, it just returns to its hub and does nothing until the next day. Scientists at the University of Bath and the University of Calgary think your robot vacuum cleaner could do more.

In a paper published by the Association for Computing Machinery, Yoshiaki Shiokawa and his team surveyed 50 owners of robot vacuums to find that other than between the hours of 7:00 A.M. and 11:00 A.M., the little sucker just stays in its hub. On top of that, the average cleaning job that the vacuum does takes an average of one hour and 47 minutes for it to do each day. This made them wonder what other jobs the robot vacuum could do in addition to their cleanings.

Keep ReadingShow less
women, car, designers, volvo, car design, design team

The project leaders for Volvo's "Your Concept Car."

via Volvo

Volvo had 9 women design a car and the common-sense features were like nothing we've seen before

“We’ve had in the excess of 100 interviews, and we still haven’t found that one that doesn’t want it,” said Volvo technical manager Lena Ekelund in 2004. That March, the Swedish car manufacturer debuted the Volvo YCC, “Your Concept Car,” at the Geneva International Motor Show—then one of the most esteemed auto shows in the world. Even though cars had existed for nearly a century, the YCC was, as Volvo shared, “the first car designed and developed almost exclusively by women.”

Two years earlier in 2002, a group of female Volvo designers, engineers, and marketing professionals went to a seminar at the company to learn how they could improve their reach to female consumers. What they learned, Volvo shared, was that “women purchase about 65 percent of cars and influence about 80 percent of all car sales; yet, for a century, men have made most of the decisions in the design, development and production of a car.” Something needed to change. After all, if women were making the decisions, if they were buying their own cars, shouldn’t cars also reflect their needs? They petitioned Volvo to let them create a concept car, a prototype, informed by women’s driving decisions and desires. Not only did they make it, as Volvo shared, they did so “faster and at less cost than most concept cars.”

Keep ReadingShow less
nirvana, top of the pops, kurt cobain, live music, smells like teen spirit

Nirvana's subversive 'Top of the Pops' performance belongs in a TV-music time capsule.

Photo credit: YouTube screenshots from 'Top of the Pops' performance

Nirvana's subversive performance on a teen pop show is one of the funniest TV-music moments ever

They were never the most obvious match: Top of the Pops, a buttoned-up institution of British television; and Nirvana, the edgy and irreverent poster boys of an emerging U.S. phenomenon labeled "grunge." But in November 1991, that culture clash resulted in one of the funniest moments in TV-music history.

In a way, it was destiny. Top of the Pops, aired weekly between 1964 and 2006, showcased the most popular songs of the era. Nirvana, meanwhile, were becoming one of music’s hottest commodities, riding the commercial momentum of their soon-to-be-blockbuster second LP, Nevermind. The album’s lead single, "Smells Like Teen Spirit," became an MTV staple and, eventually, one of the most iconic songs ever—a perfect selection for a Top of the Pops "performance." But here’s the problem: Artists on the show typically lip-synced to a backing track, which didn’t exactly fit the Nirvana aesthetic. Kurt Cobain ultimately wound up singing live—but not, let's say, in his typical style.

Keep ReadingShow less
© Copyright 2025