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You Want Expensive Fries With That?

Calling all hungry, well-off Brits. Burger Kings in London have a new menu item: "Premium, prohibitively priced, Japanese-style Wagyu, flame-grilled, garnished with Italian truffles, Spanish cured ham, aged balsamic vinegar, Champagne onions and popped onto a saffron- and truffle-dusted bun." It costs..

Patrick James
By Patrick JamesJun 22, 2008
Patrick James
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Calling all hungry, well-off Brits. Burger Kings in London have a new menu item: "Premium, prohibitively priced, Japanese-style Wagyu, flame-grilled, garnished with Italian truffles, Spanish cured ham, aged balsamic vinegar, Champagne onions and popped onto a saffron- and truffle-dusted bun." It costs a cool $200, and proceeds go to charity. OK. Cool? It's just tough to reconcile living in a make-the-most-expensive-version-of-a-food-item-for-PR-purposes world ($12,000 Knish, anyone?) when many parts of that same world are experiencing massive food shortages. The mix of logic and circular absurdity is baffling. Then again, as Jezebel puts it:

"Why does its being a burger make this more offensive to people? After all, folks spend far more than this on fancy dinners-and not for charity, either. However, if we're shelling out that kind of cash, it's not to chow down in the neon confines of a Burger King."



Thanks, Joanna.

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