The NFL regularly draws the ire of critics and fans alike for its slow movement in addressing issues such as domestic violence in the league and fallout from concussion studies. But the league took a step forward with this recent video, made from kiss cam footage at the Pro Bowl, that celebrates equality, love, and diversity.
The footage is pulled from the kiss cam and shows love between mixed-race couples, same-sex couples, and straight couples in a public celebration of the sentiment. It might not be an especially progressive stance the league is taking with this video, but given the nature of the sport’s fan base, it’s a bold, if not overdue, move.
Here’s the video, entitled “Fans of Love” as the latest installment in partnership with the Ad Council’s Love Has No Labels project.
Perhaps what’s most refreshing about this video is that it lacks the self-congratulatory tone that many of their social efforts take, making this about the subjects and people, rather than the league. In fact, the NFL logo isn’t even in the ad. The league remains a flawed institution, but this video suggests that it might just be working to repair those flaws, rather than deny they exist.
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.