GOOD

Serena Williams’ Gatorade Ad Has A Powerful Message About Women In Sports

“Baby girl, I won't mind if you play tennis badly…”

Gatorade released a beautiful commercial Nov. 20, 2017, starring tennis legend Serena Williams. The commercial features intimate shots of Williams cradling a baby while talking about the power of sports and, on a deeper level, life.


The ad is part of a “Sisters in Sweat” campaign that has a goal — in addition to selling millions of bottles of sugary sports drinks — of encouraging girls and women to stay in sports. According to PepsiCo-owned Gatorade, by the age of 14, girls drop out of sports at 1.5 times the rate of boys. “One of the primary reasons girls drop out of sport is because they don’t see a future in sport and believe their time is better spent preparing for their future in other ways,” the brand says.

In the commercial, Williams shares why the values she’s learned through playing sports extend far beyond professional rewards.

“Baby girl, I won’t mind if you play tennis badly. I won’t mind if you choose to never pick up a racket. But I beg you, in this game of life, please keep playing no matter what.

Just like it taught me, sports will teach you to be strong. You’ll discover the power and grace of your body. You’ll learn to move, and you’ll learn the way to move others.

Sports will teach you the strength of your allies whether your bond is by blood or by ball. Whether she shares the color of your skin or the color of your jersey, you’ll find your sisters in sweat. Sometimes you’ll score goals, sometimes you won’t, but the goals you set, you’ll reach together.

You’ll find the courage to stand tall, work harder, and speak louder on whatever playing field you choose in life. So keep playing, my girl. Keep playing.”

While the commercial’s message is empowering, the spot has attracted attention for another reason. While many believed Williams’ 2-month-old daughter Alexis Olympia appears in the ad, in fact, the baby girl isn’t her.

“While Serena intended to have Olympia make her screen debut as part of this film, her daughter was under the weather and unable to be on set, but the sentiment remains the same,” a Gatorade spokeswoman told Ad Age. But don’t worry, Williams and her husband, Alexis Ohanian, aren’t keeping their gorgeous daughter under wraps. She already has her own Instagram account with over 130,000 followers.

Sports
via David Leavitt / Twitter

Anyone who has ever worked in retail knows that the worst thing about the job, right after the pay, are the unreasonable cheapskates who "want to talk to your manager" to get some money off an item.

They think that throwing a tantrum will save them a few bucks and don't care if they completely embarrass themselves in the process. Sometimes that involves belittling the poor employee who's just trying to get through their day with an ounce of dignity.

Twitter is rallying around a gal named Tori who works at a Target in Massachusetts after she was tweet-shamed by irate chapekate, journalist, and Twitter troll, David Leavitt.

Keep Reading
Business

Childbirth is the number one reason American women visit the hospital, and it ain't cheap. In fact, it's getting more and more expensive. A new study published in Health Affairs found that the cost of having a baby with employer-sponsored health insurance increased by almost 50% in the past seven years.

The study evaluated "trends in cost-sharing for maternity care for women with employer-based health insurance plans, before and after the Affordable Care Act," which was signed into law in 2010. The study looked at over 657,061 women enrolled in large employer-sponsored health insurance plans who delivered babies between 2008 and 2015, as these plans tend to cover more than plans purchased by small businesses or individuals.

Keep Reading
Health

A meteorite crashed into Earth nearly 800,000 years ago. The meteor was 1.2 miles wide, and the impact was so big, it covered 10% of the planet with debris. However, scientists haven't been able to find the impact site for over a century. That is, until now. A study published in the Proceedings of the National Academy of Sciences journal believes the crash site has been located.

Tektites, which are essentially rocks that have been liquefied from the heat of the impact and then cooled to form glass, help scientists spot the original impact site of a meteor. Upon impact, melted material is thrown into the atmosphere, then falls back to the ground. Even if the original crater has disappeared due to erosion or is hidden by a shift in tectonic plates, tektites give the spot away. Tektites between 750,000 to 35.5 million years old have been found in every continent except Antarctica.

Keep Reading
The Planet